DanceStudio-Pro Blog

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Laura Cole

Laura Cole became the CEO and Business Leader of DanceStudio-Pro in 2020. For more than 15 years, Laura has focused on strategic planning and project management for SaaS organizations. Thanks to Laura’s leadership, DanceStudio-Pro now serves over 5,000 studio owners in over 35 countries and all 50 U.S. states. Outside of work, Laura is a wife, mom, yogi, and volunteer.

An image of young ballerinas overlaid with the title of this article: Marketing eCards: How Dance Studios Can Attract Customers
Marketing

Marketing eCards: How Dance Studios Can Attract Customers

From choreographing routines to managing finances, running a dance studio involves juggling numerous responsibilities. With tight budgets and limited time, marketing your studio often takes a back seat. But what if there was a cost-effective way to attract new students and keep current ones engaged? Enter marketing eCards.

Imagine receiving a beautifully designed, personalized eCard from your local dance studio, welcoming you to your first class or wishing you a happy birthday. This small gesture can create a lasting impression and build a loyal customer base. In this article, we’ll explore how your dance studio can leverage eCards to enhance its marketing efforts and cultivate a strong community.

Laura Cole
Laura Cole
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The title of the post next to a photo of a dancer preparing for a virtual college audition.

How to Help Dancers Prepare for Virtual College Auditions

If you have upper-level, high-school-age dancers training at your studio, chances are that some of them will want to continue their study of dance in college. Whether they’re planning to major specifically in dance or pursue a related performing arts discipline like musical theatre, they’ll likely look to your studio’s team members—their longtime instructors—to help them prepare for college auditions.

Although many colleges moved their auditions online for the 2020 and 2021 seasons due to the COVID-19 pandemic, virtual auditions are still prevalent in the performing arts landscape. They’re more accessible and cost-effective for applicants and more streamlined for programs. So, you’ll need to adapt your strategies for preparing your students for college auditions to the virtual space.

In this guide, we’ll provide tips and tricks for your team to help your students prepare for the following aspects of virtual college auditions:
  • Applying to Performing Arts Programs
  • Organizing Their Audition Schedules
  • Choosing and Rehearsing Repertoire
  • Promoting Self-Care During the Audition Process

How exactly you apply these tips will depend on your students’ needs and the programs they’re applying to. However, framing your process around these general guidelines will set your dancers and team up for success. Let’s get started!

Laura Cole
Laura Cole
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