As a small business, your margins are likely razor-thin. If your only revenue stream dries up, you can quickly go from being profitable to scrambling to stay afloat. However, with multiple revenue streams in place, you can afford a stream or two to dry up and offset any drop in revenue with your other streams.
Between the COVID-19 pandemic and the economic turbulence that’s followed, these past few years have been tough on dance studios worldwide. To keep their sanctuaries of self-expression afloat, many dance studio administrators have adopted new revenue streams beyond class fees or venue leasing.
Congrats, dance teacher! You made it through 2021! That special time at the beginning of each new year has a bright and shiny quality to it; it beckons to us - full of promises, hope, fresh ideas, and motivation. After the past two years, most of us are craving inspiration and motivation again. The uncertainties of 2020 and 2021 have made it difficult to plan for anything, much less feel excited about any future plans.
Most days of the week, your dance studio is rocking. You’ve got fun and informative classes, knowledgeable instructors, and energetic students eager to learn. Your current dance studio community might be loving your offerings, but are you doing everything you can to onboard new students and grow your business?
Dance studio marketing is critical to expand your dance community and bring more revenue into your business. With a strong marketing strategy, you can spread the word about your amazing classes, attract new students, and keep current students and dance families in the loop at all times.
To step up your marketing strategy and effectively reach your target audience, you need to use the right platforms with the right messaging. We’ll go over the top dance studio marketing ideas to take your business to new heights: